United says Taylor Swift concerts drove 25% uptick in demand

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United Airlines doesn’t have any bad blood with Taylor Swift, quite the contrary, as the pop star is driving up demand for its flights.

At a travel industry conference Wednesday, United said it has seen a 25% uptick in demand for flights on weekends during which Swift has held concerts abroad. Swift is having a similar effect on domestic travel too, Andrew Nocella, the airline’s EVP and chief commercial officer, added.

Swift is an economic force of her own, driving up spending and boosting the local economies wherever she performs. Market research firm QuestionPro estimated that all told, her Eras Tour could help add $5 billion to the global economy.

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