Today, Prince William visited 2023 Earthshot Prize Finalist, ENSO, as they announced a pioneering new strategic partnership with Uber across the UK and USA.
The London-based start-up, a Finalist in the 2023 Clean Our Air category, creates tyres specifically designed for electric vehicles that are more sustainable and reduce harmful tyre pollution, leading to cleaner air for everyone.
William then joined a discussion about the new strategic partnership between Uber and Earthshot Finalist ENSO, and its potential impact, with Hannah Jones, CEO of The Earthshot Prize and Jill Hazelbaker, Uber Chief Marketing Officer and SVP Communications and Public Policy.
https://earthshotprize.org/news/prince-william-visits-enso-as-they-unveil-new-partnership-with-uber/
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Since becoming a Finalist, ENSO has seen its visibility grow considerably and has been working with The Earthshot Prize and its partners to develop plans for expansion into the US.
ENSO announced in June that it is developing a $500 million carbon-neutral tyre factory in the US as part of its expansion. ENSO’s US factory will be operational by 2027, directly employing over 600 people and producing more than five million EV tyres per year.